What is the first thing you do when you learn about a company you might want to use?
Immediately go and check their website. Most times you're going to look it up on your phone because that's what you have at your fingertips. We've all been to different companies’ websites that are difficult to read, hard to understand, not user friendly.
A company's website design is like their business card, it represents who they are, their branding, their image; it is therefore their face to the world. I dare to say a company's website design can make or break your company.
Starting in 2012 -nine years ago- all of web traffic became mobile generated this has greatly affected the web design industry. Today it is more focused on a minimalistic light and simplistic style.
Web traffic is mobile generated. We must create website designs that are mobile oriented thinking about layout first and then adapting to higher screen dimensions. The tools that web designers use must be updated annually my new standards and software tools must be integrated for usability and accessibility to ensure websites meet all guidelines.
The most important thing for your website design is content without relevant content your website is nothing more than an advertisement. Your content must reflect your key audience your brand image everything that you stand for your entire brand identity. The ultimate goal your user is trying to achieve is to quickly find the information that they are looking for.
According to HubSpot poll the most important factor in the designing of a web is easy to find information. 76% of people polled stated the most important part of web design is that they can find the information they are looking for.
Second of importance according to the Hub Spot Pole is beautiful appearance. This leads us to the importance of design. It is strongly recommended that your website provider has an in-house graphic designer this will ensure your branding is represented looks professional and flows. Your website should act as a working member of your marketing team. It should be generating in keeping leads.
The 8 Most Important Qualities of your Website.
According to a recent poll there are eight things every website should have:
#1. Mobile friendliness
#2. Upload Speed
#3. State your companies’ goals clearly and efficiently
#4. Easy to access links
#5. Good reviews, 84% of people trust read rely on line reviews.
# 7. Flash Free
#8 Email Sign Up, 44% marketers say email newsletters are the most critical to content marketing success.
Here at McGrawNow we take care of every aspect of your website. We have in-house designers that will cater your design create it and make sure all of your content is relevant up-to-date and compliant. Give us a call we will help you every step of the way.