Build More Valuable Audiences.

Data · Enrichment · Targeting · Acquisition Expertise

McGRAW helps businesses build, enrich, target, and activate higher-value audiences. Bring us the market, offer, or customer profile you need to reach, and we will help shape a practical data and acquisition approach around it.

Build an Audience Check Data Availability

Audience Data & Targeting

Build a more relevant audience for acquisition, retention, direct mail, or sales outreach. McGRAW can help apply the approved consumer, business, property, vehicle, location, and contact criteria that fit the campaign you need to run.

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Data Enrichment & Audience Development

Make existing records more useful with identity resolution, data enhancement, email append, phone append, and practical audience development. Start with the data you have or the audience you need to find.

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Audience intelligence for practical growth

A better audience starts with better information.

Build, enrich, and activate the audience behind your next campaign.

McGRAW brings together audience data, enrichment, targeting, intent signals, and acquisition expertise. Instead of a generic list, teams can start with a specific marketing question: which homeowners fit a service offer, which vehicle owners match a campaign, which businesses fit an account profile, or which records need more complete contact information.

The result is a clearer path from audience definition to delivery—whether the activation plan uses direct mail, lead delivery, outreach, sales support, or a customer-marketing workflow.

Primary commercial paths

Find the audience and capability that fit your market.

Start with one of McGRAW’s three primary data paths, then scope the targeting, enrichment, or activation support that fits the opportunity.

Primary path · automotive

Automotive Data & Intelligence

Build automotive audiences for Auto Warranty, dealership, service, repair, aftermarket, direct mail, and related acquisition programs. Automotive Owner Data helps teams define the vehicle owners, market, and campaign criteria they need to reach next.

Primary path · homeowner & property

Homeowner & Property Intelligence

Develop homeowner and property audiences for home services, warranty, roofing, HVAC, solar, mortgage, insurance, and direct mail. Audience options can be shaped around relevant property, lifecycle, geographic, and homeowner criteria.

Primary path · b2b & enterprise

B2B & Enterprise Data Capabilities

Support complex go-to-market and data operations with business data, data licensing, identity resolution, audience modeling, data enhancement, email append, and phone append. Build a more complete view of the accounts, contacts, and markets your team needs to understand.

Secondary proven verticals

Healthcare, Recruiting & Specialized Audiences

McGRAW also supports proven audience needs across healthcare, recruiting, insurance, financial services, agencies, publishers, and other specialized markets. Start with the customer profile or data challenge, and we will help determine an appropriate next step.

What McGRAW can help you do

More Than a List. A Practical Audience-Building Partner.

Combine the right data, development, and delivery support to move from a market question to an audience that can be used in a real acquisition workflow.

Build Audiences

Create a defined consumer or business audience around the market, profile, geography, and offer you need to reach.

Enrich & Resolve

Improve existing records with identity resolution, data enhancement, and approved email or phone append services.

Target & Activate

Prepare an audience for direct mail, lead delivery, outreach, sales support, or another approved activation path.

Acquire & Grow

Apply practical acquisition expertise to build a clearer route from targeting to follow-up and customer growth.

Supporting follow-up & activation

Swell365©

Swell365© is a supporting tool for teams that need a practical way to follow up with newly built audiences. Use email and SMS marketing automation to keep conversations moving after the audience and campaign workflow are in place.

How does McGRAW help build an audience?

McGRAW starts with the market, customer profile, campaign goal, and activation channel you need to support. From there, the team can help scope a relevant consumer, property, vehicle-owner, or business audience around approved criteria.

Can McGRAW enrich or append existing data?

Yes. McGRAW can discuss data enhancement, identity resolution, email append, phone append, and related record-development needs. Available options should be confirmed against the specific data set and intended use case.

Which verticals does McGRAW support?

The primary commercial paths are Automotive, Homeowner and Property, and B2B and Enterprise. McGRAW also supports proven needs across healthcare, recruiting, insurance, financial services, agencies, publishers, and specialized markets.

How can we check data availability for a campaign?

Share the audience profile, market, geography, campaign goal, timing, and activation channel. McGRAW can then review the request and discuss an appropriate next step.

Can McGRAW support direct mail?

Yes. Direct mail is one way to activate an approved consumer, property, vehicle-owner, or business audience. The audience can be scoped around the relevant market, profile, offer, and postal delivery needs.

Start with the audience you need

What Do You Need to Build Next?

Whether you need a count, a sample, a data-availability check, or help shaping a custom audience, start with the market and customer profile you want to reach.

Talk to a Data Strategist