Data · Enrichment · Intent · Acquisition expertise

Build more valuable audiences.

Data, enrichment, intent, and audience expertise that helps businesses identify and reach more relevant prospects. Bring us the market, offer, or customer profile you need to reach.

Build an Audience Check Data Availability

2009

Building audiences since

International Footprint

Global data reach

Swell365©

In-house email & SMS platform

What we do

Find the audience and data that fit your market.

Automotive

Vehicle-owner data and acquisition programs for warranty, conquest, dealership, service, repair, and related automotive use cases.

“Owners of these makes and model years, in these DMAs, past factory warranty.”

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Homeowner & Property

Property and homeowner intelligence for reaching households by property, ownership, equity, mover, mortgage, and related characteristics.

“Homeowners in these counties with these roof-age and equity attributes.”

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B2B & Enterprise

Business data, licensing, enrichment and appends, audience development, intent, identity, and more sophisticated enterprise data solutions.

“Append verified business contacts to the 18,000 accounts already in your CRM.”

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Specialized audiences

Proven audiences beyond our three main paths.

Healthcare

Healthcare-focused data and audience solutions for teams reaching patients, providers, and payer-adjacent markets.

Recruiting

Recruiting audiences and contact data for staffing teams and talent acquisition campaigns.

Data & audience services

Every data type and audience we work with.

Beyond our three main paths, McGRAW supports a wide range of proven data types and audience categories — with a team ready to scope the one you need.

Consumer dataBusiness dataDirect mail listsIntent dataEnrichment & appendsIdentity resolutionSolarInsuranceFinal expenseMCATimeshareTechnologyHome improvementHome servicesDebtMedicareEducation

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Supporting follow-up & activation

Swell365©

Swell365© is McGRAW’s all-in-one sales and marketing platform: email and SMS automation, follow-up sequences, and CRM workflows that keep conversations moving after a new audience is delivered.

Capture, nurture, and close from one place
Automated email and SMS follow-up for new leads
Built for small and growing teams, without enterprise pricing

The workflow

01

Define

Share the market, offer, and customer profile you need to reach.
02

Build

We scope the consumer, property, vehicle, or business audience.
03

Enrich

Identity resolution, data enhancement, email and phone append.

Clear answers for better audience decisions

Frequently asked questions

How does McGRAW help build an audience?: We start with the market, customer profile, campaign goal, and activation channel you need to support. From there we scope a relevant consumer, property, vehicle-owner, or business audience around approved criteria.
Can McGRAW enrich or append existing data?: Yes. Data enhancement, identity resolution, email append, and phone append are all available. Options are confirmed against your specific data set and intended use case.
Which markets does McGRAW support?: Automotive, homeowner and property, and B2B and enterprise are the primary paths. We also support healthcare, recruiting, insurance, financial services, agencies, publishers, and other specialized markets.
How can we check data availability for a campaign?: Share the audience profile, market, geography, campaign goal, timing, and activation channel. We review the request and come back with a practical next step.
Can McGRAW support direct mail?: Yes. Direct mail is one of several ways to activate an approved consumer, property, vehicle-owner, or business audience.

Start with the audience you need

Tell us the market and customer profile you want to reach.

Share the profile, geography, campaign goal, timing, and activation channel. We can check availability before you build the campaign.

Talk to a Data Strategist 1-888-343-3165