4 Tips to Generating Online Sales with Video Content

Video content is quite engaging and compelling. It’s one of the most powerful tools you can use when it comes to increasing sales for your business. According to HubSpot, 83% of video marketers say video has greatly helped them generate leads and improve online sales. Here are some clever ways to leverage video content for your business.

1. Create a YouTube Channel

YouTube is the biggest video-sharing platform. If you haven’t started using video content to boost online sales for your business, creating a YouTube channel would be a good first step. The reason why it makes more sense to post videos on YouTube than on any other platform is that YouTube makes it a lot easier to share video content on any other platform. You can simply get a link and embed a video on your website, and you can also create social media posts that refer back to your YouTube channel. This saves a lot of time since you won’t have to upload your video file several times.

2. Share Your Videos on Social Media

If you want to see the power of video when it comes to boosting online sales for your videos, you should try sharing your videos on social media. This is a great way to maximize the potential of your video content. If you run a business that depends on online sales, you should post on social media daily. This will ensure that your customers and followers don’t forget about your brand. One of the reasons why a lot of businesses don’t post on social media a lot is because they are clueless when it comes to what to share. If you are adding lots of video content to your YouTube channel, you can increase the reach of your content by sharing it on social media as well.

3. Include Videos on Your Website

People don’t like to read long walls of text. Instead of writing lots of things on your website, welcome your visitors with short, compelling videos about your brand. Too much text can make your website confusing and unappealing. Video is a great way to explain how your products and services work. It won’t confuse anyone. This is way more effective than trying to use text to explain what your brand does.

4. Utilize Live Streaming Features

Another great way to boost online sales is to go live on social media platforms like Facebook and Instagram. This is a great promotional method. It allows you to engage with your customers in real-time. However, there is a science to using live videos. You can’t just go live randomly. You should schedule your streams so that you can build a regular following.

Do you need help using video to boost online sales for your business? Get in touch with our team at McGRAW today. We can help you maximize the potential of video for your business.