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Customer Data Management (CDM) is the strategic process of collecting, organizing, and utilizing this invaluable asset to drive business growth and...
Intent Data
Your full-scale data partner
Identify likely-to-buy decision-makers ahead of time, understand their motivations, and make informed decisions about how to convert them. With our intent data, you can pinpoint individuals actively researching or showing interest in your products or services, allowing for even more precise targeting and effective engagement strategies.
strike while the iron is hot
Find your ideal prospects at the perfect moment
McGraw's Online Intent Data captures real-time online behavior using a broad network and innovative techniques to identify behavioral keywords, phrases, and terms. This intelligence provides in-depth insights into consumer browsing habits and purchase intent, empowering your campaigns and accelerating customer acquisition.
Every month, we collect behavioral data from 91% of internet-connected devices in the U.S., utilizing millions of sites across billions of devices. By leveraging this online behavioral data, we can provide you with the names, postal addresses, and emails of these consumers, helping you capitalize on their intent and drive better marketing outcomes.
Reach your ideal audience faster
Targeted consumer data lists
Intent data empowers you to perform just-in-time targeting, allowing you to offer prospects exactly what they need at the precise moment they're ready to buy. Using intent data goes beyond merely acquiring and contacting sales leads. Successful companies leverage their data for various marketing and sales use cases, integrating a cohesive data strategy for demand generation, account-based marketing (ABM), churn reduction, and more. As leaders in contact-level intent data, we provide comprehensive solutions.
Improved Efficiency
By focusing on actual buyers in active accounts, marketing and sales teams become more efficient. Intent data supports multiple marketing and sales use cases.
Shorter Sales Cycle
Pipeline quality is enhanced as your teams concentrate on intent-qualified leads rather than casual contacts, such as trade show booth visitors.
Increased Win Rates
When salespeople target active buyers at the right stage of the buyer's journey, they close more deals.
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Real Life Examples to help you grow
How do you empower your business with intent data?
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the opportunities are endless
Industries We Power-Up
With well over 16 industry specialties, our expertise can help power your business. If you require information to reach out to your target audience all around the world, buy our regional database today! We understand how important it is to tailor your adverts. You should divide your message by country, state, industry, and other characteristics to ensure that it reaches the correct people.
We provide marketers with the business email addresses of geotargeted experts in order to assist them in exploring and growing their enterprises in all worldwide markets. You get access to our complete international database that allows you to contact with customers all around the world through email, phone numbers, addresses, and other ways. The ability to contact B2B decision-makers and other key executives in businesses of all sizes in 220 countries will sky-rocket your business to new levels. This is just an example of all the industries that we power.
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We become your data partner
Our services don't end at file delivery
We are the high touch, high tech partner that you need. With our proprietary data sets, we empower sales and marketing teams to make meaningful connections from the very first moment. We are here to transform data into results. We want to help you identify customers and prospects that are searching for content related to your products and services.
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Powered by Collaboration
Collaboration is one of our core values at McGraw. We partner with over 70 market-leading data brokers to source, supplement, and verify our intelligence. By integrating this layered, multi-sourced data, we have created the most comprehensive data platform on the market: DataView.
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Top-Notch Verification
Receive the freshest numbers with 18 million database updates per month and created through a variety of sources like paid media, publishers, and so much more to make sure you have the most accurate data on the market.
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Agency Services
With over 1,200 attributes from a variety of unique, verified sources. This proprietary blend is a versatile, all-encompassing solution designed to meet the most complex data demands. Additionally, our agency services are available to support and deploy these insights effectively.
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Cost-Effective Solutions
Premium data at competitive rates. We partner with world-leading data brokers, so you don’t have to. Our comprehensive data solutions provide everything you need to gain actionable customer insights—at a fraction of the cost of working with multiple vendors.
we invite you to learn more