Our consumer database is assembled from over 100 trusted sources, including real estate records, tax assessments, voter registrations, utility connections, and bill processors. This comprehensive data collection allows businesses to create highly targeted marketing campaigns using hundreds of data attributes, all updated in real-time. Whether you are building targeted consumer mailing lists for direct mail or verified B2C email lists for digital outreach, we deliver the accuracy and scale your campaigns demand.
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With the vast amount of consumer data available today, wouldn’t it be nice to easily identify exactly who you need to target? With over 300 million individuals at more than 145 million addresses, we help you narrow down your selection to reach the audiences that matter most to your business — whether that is homeowners in a specific zip code, high-income households, or consumers actively in the market for your product.
Nowhere else will you find more complete and accurate information on U.S. households. Our consumer demographic data includes individuals by name and age, lifestyle interests, hobbies, purchase behavior, and ethnicity, along with detailed financial data such as mortgage type, wealth indicators, and credit attributes. McGRAW provides hundreds of selection options to help you target your customers more precisely than ever before.
We maintain over 300 demographic and psychographic selection criteria on each record, enabling us to identify the individuals most responsive to your specific offer. Reach these prospects via direct mail, phone, email, social media, or display advertising. Combine this data with our marketing solutions to generate higher response rates, more profitable customers, and breakthrough results.
Stats (keep existing counters, update labels if desired):
• 132M — Households
• 189M — Homeowners
• 246M — Email Addresses
M
HouseholdsM
HomeownersM
Email Address
Our databases contain verified contact details for consumers across every demographic segment in the United States. Data for each individual includes their full name, email address, postal address, and phone numbers. Our standard selection criteria include:
List (keep existing bullet format):
• Income, Age, Gender, Children’s Age
• Dwelling Type, Household Details, Number of People in Household
• Occupation
• Marital Status
• Ethnicity
• Hobbies & Interests
• Type of Mortgage Loan
Supporting Paragraph: With over 28 million occupation-selectable records, this is one of the most comprehensive consumer files in the industry. Professionals of all types, company executives, business owners, white and blue-collar workers, civil service employees, and health service workers are all represented. The base contact and occupation data is further enhanced with rich demographic information, making this file highly targetable for virtually any campaign.
Enhancements Improve your first-party data by overlaying it with context pulled from our compiled sources. We enrich your existing customer records with demographic, behavioral, and lifestyle attributes to give your marketing team a fuller picture of who they are reaching.
Fill the missing gaps in your existing database with precision. By matching your file against our master consumer database, we append missing postal addresses, phone numbers, email addresses, and demographic attributes to give you a complete, actionable view of your customers.
Our list purchase options are flexible and comprehensive, providing full contact information including first name, last name, email, postal address, phone, and more. Build a custom file from scratch using our 300+ selection filters to match your exact target audience.
Go beyond standard demographics. We enhance your consumer lists with social identity data, helping you understand your audience’s online presence and behaviors so you can target them with highly personalized messaging across social channels.
Append your existing lists with verified email addresses and quality phone numbers. Transition your direct mail customers to digital channels, or build out a complete multi-channel outreach strategy from a single, enriched consumer file.
Get custom consumer marketing lists built from our expansive database for use in social campaigns, email marketing, or direct mail. Every list is built to your exact specifications and delivered ready to deploy.
Add verified postal addresses, email addresses, phone numbers, and demographic attributes to your existing customer list. Ideal for businesses looking to re-engage lapsed customers or expand their direct mail reach
Validate your email addresses in real-time before you send. Our email verification service reduces bounce rates, protects your sender reputation, and ensures your campaigns reach real, active inboxes every time.
Identify and append the exact contacts you need by title, function, or role. Our contact discovery service helps you build a precise prospect list of the right decision-makers for your product or service.
Append your consumer lists with LinkedIn profile data to enable direct, professional targeting on the platform. Ideal for campaigns that bridge B2C and B2B audiences.
Validate, verify, and enhance your prospect list with the most up-to-date information available. Our lead validation process ensures you are only working with accurate, deliverable, and compliant records.
Validate your email address in real-time before you send to reduce your bounce rates and increase deliverability.
Our depth of coverage across all consumer segments gives you the perfect file to pinpoint your target prospects with confidence. With over 14 years in the industry, we have been building proprietary data solutions for more than 400 active clients. Our consumer database is sourced and updated over 18 million times monthly, drawing from phone interviews, phone directories, and highly respected third-party resources. McGRAW performs a full data audit each quarter to ensure accuracy rates well above industry standards. We track deliverability rates across all sources and continuously refine our data hierarchy to conform to real-world performance — so you can trust that every record you receive is as fresh and accurate as possible.
With well over 16 industry specialties, our consumer data expertise can help power businesses of every size and sector. Whether you are in insurance, automotive, real estate, financial services, retail, or healthcare, we have the targeted data to fuel your next campaign. We understand how critical it is to tailor your message — by geography, income level, household type, and dozens of other attributes — to ensure it reaches the right people at the right time.
Our consumer database supports multi-channel outreach including direct mail, email, telemarketing, and digital advertising. From insurance agents targeting seniors turning 65 for Medicare enrollment, to home improvement companies reaching homeowners with high equity, to auto warranty providers connecting with vehicle owners by make and model — McGRAW provides the precise consumer data to make every campaign count.
We are the high-touch, high-tech partner you need. With our proprietary data sets, we empower sales and marketing teams to make meaningful connections from the very first moment of outreach. We are here to transform data into results — helping you identify the customers and prospects who are actively searching for products and services like yours.
Collaboration is a core value at McGRAW. We partner with over 70 market-leading data brokers to source, supplement, and verify our intelligence. By integrating this layered, multi-sourced approach, we have built the most comprehensive consumer data platform on the market: DataView.
Every record in our consumer database is held to the highest standard of accuracy. With over 18 million database updates per month — sourced from paid media, publishers, and proprietary channels — you can be confident you are always working with the freshest, most reliable data available.
With over 1,200 consumer attributes drawn from a variety of unique, verified sources, our proprietary data blend is a versatile, all-encompassing solution designed to meet even the most complex targeting demands. Our agency services team is available to help you deploy these insights effectively across any channel.
Premium consumer data at competitive rates. We partner with world-leading data brokers so you do not have to manage multiple vendor relationships. Our comprehensive data solutions provide everything you need to gain actionable customer insights — at a fraction of the cost of working with multiple providers.
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