It's 2022, and cold calling is still one of the most important aspects of a successful sales strategy.

Despite all the new technology that has emerged in the past decade, there's no replacement for a well-executed cold call. In this post, we'll give you our top tips for making cold calls, and provide you with some insights into how to make your calls more effective.

What is cold calling? If you have been in sales for any length of time, you have no doubt heard of cold calling. In a nutshell, it's the process of reaching out (usually by telephone) to potential customers who don't already know about your product or service. It’s a concept that has been around for a long time and is still one of the most effective ways to generate leads and close sales when done correctly. It can be a great way to build relationships with potential customers too. Cold calling can be a daunting prospect, but there are a few things you can do to increase your chances of success.

Tips for success Here are our top tips for making cold calls in 2022:

  • Tip #1 - Use technology to your advantage Cold calling can be a lot more effective when you use technology to help you. For example, you can use an online lead generation tool to find potential customers, and a CRM (customer relationship management) system to keep track of your interactions with them.


  • Tip #2 - Do your research The most important part of any cold call is doing your research. Cold calling is all about building relationships with potential customers, so make sure you take the time to learn about them and their needs before you make your call. You can research their business model, products and services, and the competitive landscape. This will help you tailor your pitch and increase your chances of success.


  • Tip #3 - Preparation is key One of the keys to success with cold calling is to be prepared. This means having a solid pitch that you can deliver in a clear and concise manner and having all the information you need about the customer at hand. It also means being ready for any questions or objections they may have - something we'll cover in a moment.


  • Tip #4 - Use a script Although you don’t want to sound like you’re reading from a script, it can be helpful to have a general idea of what you want to say. This will help you to stay focused and make sure you cover all the key points.


  • Tip #5 - Anticipate objections However good you are at cold calling, you will always encounter objections from potential customers. Don’t be discouraged – this is completely normal, and you will likely have to get through a few objections before you land a sale. The key is to anticipate the most common objections and have a response ready for them. This means having a clear understanding of your product or service and the benefits it offers potential customers. This one simple tip will help you stay in control of the conversation and increase your chances of closing the sale.


  • Tip #6 - Stay positive Cold calling can be frustrating - it's normal to hear a lot of ‘No’s before you get a ‘Yes’. But it’s important to stay positive and keep your energy up. Remember, you are offering potential customers a valuable product or service, so be proud of what you do and don’t take any rejection personally.


  • Tip #7 - Outsource to a marketing agency If cold calling isn’t your thing, or you don’t have the time or resources to do it effectively, you may want to consider outsourcing this task to a marketing agency. A good marketing agency will have the team, experience, and expertise to ensure your cold calling efforts generate a good return on investment. Conclusion By following these top tips, you can stay ahead of the competition and start cold calling like a pro - turning those prospective customers into buyers. Remember, cold calling is a powerful tool, but it takes time and practice to perfect. Stay consistent, and you will see results and increase your success rate!