Have you yet set up your social media accounts and created high-quality profiles that draw customers? If you haven't, you may be doing yourself a grave disservice. These profiles are so critical because they provide many benefits that you just can't get in any other way. A positive social media experience makes customers more likely to recommend you to others. What other benefits may you receive?
Provides Free Advertising
Did you know that it costs nothing to set up most social media platforms? Companies get paid not by their profile creators but by advertisers. However, creating an account lets you produce content that you can use to market directly to people who engage with your profile. For example, you can use Facebook to share information about your company, Twitter to discuss recent deals, Snapchat to share photos and fun stories, Instagram to produce fantastic videos, and much more. Taking advantage of these platforms gives you almost unlimited advertising potential.
Raises Company Awareness
When you have an active social media manager interacting with customers and other readers, you raise awareness of your business. For example, Arby's Twitter account is well known for its amusing memes and funny jokes. Creating this kind of presence automatically raises your business awareness. Decide what kind of online presence you want and create your profiles based on that. Do you want a serious Facebook account that discusses your business benefits or a funny one that shares meme-worthy content? Whatever approach you take, commit to it to raise business awareness.
Increases Organic Traffic
Social media advertising is all centered on one thing: driving up organic traffic to your website. SEO and content marketing can help raise your rankings in search engines like Google, but social media sites let you create easy-to-share content that will get people talking about you very quickly. For example, you can share deals on your Facebook page that cause people to go directly to your site. Every new hit is a potential sale and every new sale could create a satisfied customer. Do what you can to increase loyalty with incentives presented only to your social media followers.
As you can see, a vital and active social media account is important if you want to stand out from your competitors. Pay attention to the latest trends and try to predict where the market will go in the future. For more information on how social media can benefit your brand image, give us a call today!