McGRAW worked with Full Circle Wedding DJs to build their entire website out and in the HubSpot CMS and migrate their hosting over as well. Also helped them to set up custom forms that link to the website for lead generation as well as taking over the ongoing management and creativity of their social media profiles across Facebook, Instagram, and LinkedIn.
Challenges
- Contact management scattered and not organized in one place.
- Having to log into WordPress to get new contacts that filled out the website form.
- Did not have time to manage, create, and engage on social media platforms.
Objectives
Full Circle Wedding DJs had their website hosted on GoDaddy. It was a WordPress website, but all of its marketing was scattered over many different places. They were looking for a CRM, and really one place to host their website where they could connect all leads, contacts, and aspects of their marketing in one place for easy management and trackability. That is where McGRAW’s partnership with HubSpot came in. They were also looking for help with their social media presence including creating and posting content and community engagement as well
Solutions
Our solution was to have Full Circle purchase a basic CMS starter package through HubSpot. We then built a clone of their current website for them on their HubSpot CMS account. We created a custom form to appear on their home page and quotes page so that all leads would funnel into their HubSpot contacts. We also integrated all their social media accounts into HubSpot and are their ongoing partner for social media creation, management, and engagement.
Goals Met
- Website rebuilt to look identical in HubSpot CMS.
- Migrated website hosting from GoDaddy to McGRAW.
- Custom form built and integrated into home page and get quote on CMS website.
- Integrated Facebook, Instagram, and LinkedIn business accounts into HubSpot.
- Ongoing management of social media accounts including post creation and engagement.
Benefits
- Took the burden of their social media so they could focus on their clients.
- Allowed one cohesive CRM through HubSpot to manage the website and all contacts.
Client Experience
“Since working with McGRAW, they have met and exceeded our expectations. As a small business, managing marketing dollars and justifying spending money can be scary with the unknown of how things will work out. We are so glad we moved forward with Chip and his entire team. They have removed the weight of feeling like we have to keep up with ongoing marketing initiatives on our own. They gained clarity in who we are, who our client is and what their needs are. They are truly professionals and experts in what they do. I give them a 10 out of 10!”
JEREMY SPELLMAN
Owner/DJ, Full Circle Wedding
DJs.
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