What Is Geofencing?
Geofencing is a marketing technique that uses a customer’s location in order to send relevant ads directly to their phone via social media, email, or other notifications. It works through setting a border, or a geofence, around a business. The fence will utilize a phone’s location services or Bluetooth connectivity to know when a consumer has entered the area, thereby triggering an advertisement to be sent to the consumer’s phone. The advertisements will encourage the consumer to go to the business using coupons and calls to action and, since the business is already close by, the customer will be more likely to positively respond to them. Instead of relying on a customer planning to visit a certain business, geofencing instead takes advantage of the convenience of the customer’s location and their likelihood to impulsively act on that convenience. Coupled with the use of coupons and other limited deals, it would be in the best interest of the customer to go shop at the business, and getting customers through the door is the first step in increasing sales and seeing a return on investment for any kind of marketing.
How We Use Geotargeting
Here at McGRAW, we are a geofencing agency that helps businesses with their marketing needs. Our expert team has the skills and tools required to create the right retargeting campaign for your company. After we consult with you in order to understand your goals, we will set up a geofence and design targeted advertisements with your input. When it comes to geotargeting, our mission is to drive as many customers through your doors as possible, providing you with direct sales conversion and results that you’ll be able to see right away. With this strategy, you will also be able to expose your products and services to a wider audience that you may not have been able to before, one that is physically within your demographic of service. This ecommerce retargeting strategy can either be used by itself or as part of a greater marketing campaign, and our knowledgeable team will be able to help you get the most out of whichever path is better suited for your business.
What Is Retargeting and Remarketing?
Customers often visit a website or a store multiple times before making their first purchase. This means that initial advertisements may only be effective at leaving impression after impression on customers and not actually converting leads into sales. This is where retargeting and remarketing comes in. If advertising efforts are what first expose an audience to your company, then retargeted ads will increase their familiarity with your company to a level of finally making a purchase. Additionally, these advertisements tend to be targeted, meaning they are shown to a particular demographic of people that meet certain criteria for being more likely to make purchases. This strategy can be accomplished by showing ads for your business across the internet to someone who has recently visited your website. Alternatively, it can also be done by using geofencing to send ads to people who have visited your website or business before and are now in the proximity of your physical store.
The Benefits of Geofencing
The greatest advantage of geofencing is its main feature, the ability to target based on a customer’s location. This sets it apart from other types of retargeting advertisements because they allow a customer to physically react to the ad. Customers will be encouraged to visit your store specifically to make a purchase thanks to the targeted ad, especially since they are conveniently close by to your store and, when used in conjunction with retargeting, the customer is also already familiar with your brand. Unlike other marketing types, this is one of the most effective ways to spend your budget. Additionally, this is one of the highest levels of personalization an ad can reach, and so customers will react positively to the experience. With so many people using smartphones, the wider audience is also quite large, which means narrowing down your preferred demographic will still produce an impressive number of potential customers. This ecommerce retargeting strategy will see faster conversions more often than other types of retargeting efforts.
Why Choose McGRAW?
When you choose McGRAW as your retargeting agency, we go above and beyond in order to ensure you achieve the results you’re looking for. Before we even start creating your ecommerce retargeting strategy, we first get to know you, your company, and your goals and values. By taking the time to understand your brand, we can better serve you and your needs. Unlike any other retargeting agency, we consider ourselves your partner and strive to help you reach success.
When you need a geofencing agency, the experienced team at McGRAW will be able to cover every aspect of your marketing campaign. From strategizing the right campaign, to creating the advertisements, to implementing your geofence, there is nothing we can’t do. You won’t have to worry about a thing as you trust us to provide you with top-notch service. Let our satisfied past clients show you why we are the number one choice for retargeting agency.
Get in Touch With Us Today
Are you ready to get started taking advantage of the services our geofencing agency offers? All you have to do is give us a call or use our contact form and we will take care of the rest. We look forward to helping your business reach new heights!