Intellisteel is a unique structural design, engineering firm and manufacturer of cold-formed steel structures, using on-site, mobile factories, off-site panelization, and modular buildings.

At A Glance

Month to Month KPI’s

  • 8% Increase in Unique Visitors
  • 3% New Followers
  • 5% Increase in Post impressions
  • 160% Increase in Custom Button Clicks


Intellisteel was looking for a short-term content creation solution. Specifically, they needed a variety of posts that could simultaneously attract customer interaction while providing industry related information. Using their social platforms, McGraw researched the insights of the interaction from the preexisting following. While also focusing on areas such as, hashtag research to further community engagement.


The solution began with understanding how much content was desired by Intellisteel. Through strategic discussion, McGraw produced 12 multidimensional posts. This began with a customized posting schedule and approval. The 10 static posts were able to encompass; industry relevant articles, graphic design images on steel processing, hiring posts, and corporate updates. In addition to, one article on sustainability and a dynamic project peek video. As a result, the combination was able to bring an increase of KPI month to month.

Goals Met

  • Hashtag research
  • Community Engagement
  • Network Administration
  • Strategy Discussion
  • Posting Schedule & Approvals