Marketing as a Managed Service: Is It Worth It?
Managed services are an effective way to streamline the marketing process and save money. By outsourcing specific tasks like website design, SEO, or digital marketing campaigns, companies can free up their team's time to focus on other projects. But marketing is such an integral part of any business that it makes sense to be careful when handing it off to an outside firm.
Is it worth it to outsource your marketing to a managed service? Ultimately, the decision comes down to your company's needs and goals. Before committing to a managed marketing service, it's important to understand what you're getting for your money. So, let's first take some definitions out of the way.
What's Marketing as a Managed Service?
Marketing is a multi-layered process, and each layer requires time and effort to manage effectively. A managed marketing service takes the headache out of this process by outsourcing a team in charge of creating, implementing, executing, and maintaining a successful marketing plan from start to finish. This includes content creation, SEO optimization, email marketing campaigns, and more.
What does this mean? It means you can save time and resources by having a managed marketing service handle all the tasks associated with running a successful marketing campaign. Not only that, but you'll also have access to the latest technologies and strategies to help ensure maximum reach and effectiveness.
Managed Marketing Services and HubSpot
HubSpot users have an invaluable resource at their fingertips. By leveraging HubSpot's capabilities, managed marketing services can get customers the most out of their marketing efforts and help ensure a successful campaign. This includes building customer profiles, tracking campaigns, and setting up automation flows to simplify common tasks like generating leads, lead nurturing, and segmentation.
Overall, while it can be tempting to handle your marketing, managed marketing services can provide you with the expertise and resources needed to ensure your campaigns are successful. With HubSpot’s superior analytics and automation capabilities, working with a managed service is the best way to get the most out of your marketing efforts.
Make sure you research and find the right fit for your business before committing to any managed marketing service. With the help of an experienced team that knows how to utilize HubSpot's features, you can be sure to get the most out of your marketing efforts.
Why You Should Opt for Marketing Managed Services
You should consider opting for marketing-managed services for many reasons. Here are just a few:
1. You'll Get Professional Help
A professional can ensure that the chosen marketing strategy is the best fit for your business and its goals. Let's put it this way: you wouldn't hire a plumber to fix your broken computer; the same goes for marketing. A professionally managed service will have the expertise to create and execute a successful marketing plan.
2. It's Cost-Effective
Outsourcing your marketing efforts can be much more cost-effective than handling it in-house. Why? Because you're only paying for the services you need, these managed services often come with a team of professionals ready to help. This eliminates the need to hire, train, and manage a team.
3. You'll Get Results
You will receive measurable marketing results from outsourcing with a managed service, which allows you to track progress and make changes as necessary to optimize performance. While this doesn't mean that an in-house team isn't capable of achieving similar results, the speed and accuracy of a managed service may just be unmatched.
4. Have the Latest Techniques & Technologies
Managed marketing services have access to the latest techniques and technologies for digital marketing, which provides an edge over competitors who go without this type of service. A company solely focusing on marketing will have more knowledge and experience to draw upon, so you can get the most out of your campaigns.
5. Focus On Core Business Goals
When you outsource your marketing efforts to a managed service, you can focus on your company's main goals, such as product development and customer service. This will free up time to focus on other aspects of the business that need attention instead of being bogged down by marketing tasks.
Count On McGraw for Your Inbound Marketing Needs
McGRAW is a trusted GOLD HubSpot Solutions provider that can help you get the most out of your inbound marketing efforts. We offer free demos and detailed 20-40 page audits to existing HubSpot users so they can take advantage of our expertise and knowledge.
If you're looking for assistance in putting up a great campaign, look no further than our team. To increase productivity, we assist you in creating prospective customer profiles, monitoring your campaigns' success, and setting up automatic workflows. Our marketing team will demonstrate the many ways in which HubSpot may improve your company's operations.
Are you ready to make the switch to managed marketing services? Get in touch with McGRAW today to see how we can help.