Social media is great news for businesses and brands and the best part is that both big and small brands can benefit. Brand awareness is cited as the top priority for marketers, and social media channels are a one-to-many solution for getting the word out about your products and services. By creating a strong brand presence on social media, you can reach a broader audience.
Many companies feel that just having social media accounts for their brand is good enough. But they are missing out on the benefits of truly utilizing social media to their advantage. Here are some important aspects not to miss when it comes to using social media for your brand.
For brands, the intimate nature of social media creates an opportunity to connect with audiences on a more personal level, but it also presents the risk of alienating followers if a brand doesn’t know how to communicate with both fans and critics in a casual setting. Many people do not enjoy being overly sold to on social media platforms. Of course, you can advertise your product, but also share your products or services in unique ways. Share helpful tips, customer stories, more information on you and your brand, etc. Make a true attempt to connect with your customers and you will be surprised by how many people respond more that way than traditional ads.
There are some aspects of social media that brands can overlook. You don’t need to be on every channel. It’s better to choose one and do it right. If you want to do three or more that is great but don’t spread yourself too thin. Additionally, you don’t need thousands of followers. 10 followers who buy your product is better than 1000 followers who don’t buy your product. Don’t get caught up in follower figures, especially with big brands. Lastly, post frequently. If you’re not posting, you’re not visible to the customers, so focus on the frequency.
Social media is an important tool for brands to show their products, their values and visions, and updates on what they are up to. Although social media is common, it can be easy to miss essential parts of using it for your brand. For more information on how to improve your reach and conversions, give us a call today.