Are you looking for ways to improve your content strategy but you feel overwhelmed? HubSpot content tool can help. Curating your customer’s experience through content is essential. According to Market Analytics, about 81% of online marketers report that they expect to compete based solely on customer experience over the next two years. It’s essential that you do what you can’t to provide the best content strategy and the HubSpot content tool can help. Here’s how!
In 2018, HubSpot put its keyword tool to bed for good and the HubSpot content tool took its place. The content tool takes an entirely different approach to content that is more fitting today’s needs. This tool is less focused on keywords and more focused on users’ search intentions. In the modern industry, it’s more important to predict users’ search queries than to attract attention with keywords even though that’s still a part of the process.
Have you ever been challenged by which topic you should focus on in your content strategy efforts? The content tool will recommend topics and you can also add your own topics. This can be a great way to “brainstorm” topics based on analytics. In other words, no more shots in the dark hoping a topic will get attention. The content tool helps you to predict which topics are going to get attention.
If the idea of not being able to track keywords makes you a little uneasy, the good news is that the content tool lets you continue to track keywords. This all-in-one tool will predict topics for you, track your keywords, and perform other strategic duties to ensure your content strategy is getting the mileage it should.
The current trend in voice searches is changing how keywords come into play with search engine optimization. As more users use mobile, voice-activated devices, keywords are becoming less relevant. The spoken word is not typically filled with keywords. You may be missing out if your content strategy is based on keyword SEO.
Content strategy must be fluid and evolve with the ever-changing algorithms. The content tool from HubSpot can change things for the better. Learn more about what the tool offers your business today and start changing your approach to content creation.